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Brighton Up: Why SEO isn’t the shambling corpse of digital

If you’ve been around search engine optimisation circles, conferences, or blogs, you’ll have noticed the belaboured insistence that SEO is dead. Or isn’t. Or was. Or might be. Maybe. Or maybe not. In fact, it was a big question of September 2016’s BrightonSEO speakers, who were asked to address the question “is SEO dead?”. The reply from all BrightonSEO speakers was a definitive “no”. No half-life zombie existence, then, despite the body-blow of Google Analytics not providing keywords that drive traffic. No – SEO seems to be healthy (no limbs hanging off just yet) with spend on the discipline...

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Programmatic Advertising Spend to Double in Two Years

Though not entirely unheralded as an advertising medium, programmatic has become more and more important. The advent of programmatic has brought forth a number of headaches in the form of buzzwords and acronyms from dynamic CPM’s to DSP’s to Real Time Bidding. To the extent, that you’ve come to a blog such as this for answers. Programmatic is starting to be known for two things mainly. Programatic is the future of display advertising The first point is one which says that my glass is half full. In fact, this new form of advertising is already accounting for a large...

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Failure and Success pages provide a unique opportunity for retention and conversion

In digital marketing, I have a mantra I stick by; ‘Always be optimising’. This comes in quite (and by quite, I mean massively) handy when improving a client’s website. When it comes to goal completion and conversion rate optimisation, even the smallest of changes can have a big effect. However, I’m not going to discuss here a small change, rather a radical one. A great way to boost goal completion is to add relevant links to often forgotten pages. The 404 error page and the success page present unique opportunities for retention and conversion. Taking 404 pages first, let’s...

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Trip to the Hallowed Halls

They tell me that it’s tough at the top. I hardly believe them. This week I spent some time in Google’s offices in Dublin and my first time in the aptly titled Google Docks building. The occasion was the (belated) launch of Google Partners, a platform under which we all must now bow. No. My love of Google though overcomes their Big Brother type tendencies, as you’ll know from my recent post. This time instead of the Foundry, we were on the 11th floor. From there the air looks pixelated, the champagne doesn’t result in early morning migrane and the...

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Google’s stand

To go to my Marketing and Advertising role I walk past Google every day. I like the fact that they are currently physically restructuring, building and waving goodbye to the older elements. This is reflected in the only way they overtly advertise themselves and promote their values – the Google homepage and their various doodles. None has made more of an impact on me than the Winter Olympics diatribe which was up last Friday, 7th February. “The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and...

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Marketing Achievements

http://www.youtube.com/watch?v=9DbCT5nPdU8 Some of the achievements and brands which I’ve had an active role in deploying into the Irish market. It was not easy! My teaming skills were enhanced through my experience with Coca Cola’s Marketing and Promotions team. We launched some great sports drink brands – BPM and Powerade. This in an Olympic Games year, which is all the more impressive. I am proud of the time I spent there. Automation was a big part of these initiatives, particularly in the Utilities industry projects I have been involved with. In the case of the An Post products, this was...

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