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Failure and Success pages provide a unique opportunity for retention and conversion

In digital marketing, I have a mantra I stick by; ‘Always be optimising’. This comes in quite (and by quite, I mean massively) handy when improving a client’s website. When it comes to goal completion and conversion rate optimisation, even the smallest of changes can have a big effect. However, I’m not going to discuss here a small change, rather a radical one, not often considered but with returns to rival the best tactics. That is, the optimisation of failure and success pages. How can I boost goal completion? A great way to boost goal completion is to add...

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Search Leeds Conference 2017: Six of the best talks

With the hibernation of Dublin’s LearnInbound; 2017 has been a year of fewer conferences to attend for Irish-based digital marketers. Indeed, since attending BrightonSEO, I’ve been chomping at the bit for another search marketing conference and when the search Leeds conference came rolling around, I wasted no time in grabbing my (free!) ticket, heading for the departures lounge and looking up my UK mates. The search Leeds conference 2017 wasn’t bad, either – having the feel of a larger conference with various tracks. What is the Search Leeds Conference? The Search Leeds conference is organised by digital and search agency Branded3....

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Brighton Up: Why SEO isn’t the shambling corpse of digital

If you’ve been around search engine optimisation circles, conferences, or blogs, you’ll have noticed the belaboured insistence that SEO is dead. Or isn’t. Or was. Or might be. Maybe. Or maybe not. In fact, it was a big question of September 2016’s BrightonSEO speakers, who were asked to address the question “is SEO dead?”. The reply from all BrightonSEO speakers was a definitive “no”. No half-life zombie existence, then, despite the body-blow of Google Analytics not providing keywords that drive traffic. No – SEO seems to be healthy (no limbs hanging off just yet) with spend on the discipline...

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Programmatic Advertising Spend to Double in Two Years

Though not entirely unheralded as an advertising medium, programmatic has become more and more important. The advent of programmatic has brought forth a number of headaches in the form of buzzwords and acronyms from dynamic CPM’s to DSP’s to Real Time Bidding. To the extent, that you’ve come to a blog such as this for answers. Programmatic is starting to be known for two things mainly. Programatic is the future of display advertising The first point is one which says that my glass is half full. In fact, this new form of advertising is already accounting for a large...

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Trip to the Hallowed Halls

They tell me that it’s tough at the top. I hardly believe them. This week I spent some time in Google’s offices in Dublin and my first time in the aptly titled Google Docks building. The occasion was the (belated) launch of Google Partners, a platform under which we all must now bow. No. My love of Google though overcomes their Big Brother type tendencies, as you’ll know from my recent post. This time instead of the Foundry, we were on the 11th floor. From there the air looks pixelated, the champagne doesn’t result in early morning migrane and the...

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Google’s stand

To go to my Marketing and Advertising role I walk past Google every day. I like the fact that they are currently physically restructuring, building and waving goodbye to the older elements. This is reflected in the only way they overtly advertise themselves and promote their values – the Google homepage and their various doodles. None has made more of an impact on me than the Winter Olympics diatribe which was up last Friday, 7th February. “The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and...

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Marketing Achievements

Eoghan O’Sullivan is a trusted team player with a passion for marketing. Over the course of ten years working in marketing, Eoghan has amassed an impressive amount of marketing achievements. Coca Cola Hellanic Eoghan O’Sullivan started out working for one of the biggest brands around in Coca-Cola upon leaving school. There, product launches were a focus and as was the case with BPM and Powerade, new products were delivered to a booming Irish Market to a busy sports drink category. During this time, Eoghan was focussed on brand activation and customer sampling through product trialing; key elements in the marketing...

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