Category: DisplayThough not entirely unheralded as an advertising medium, programmatic has become more and more important. The advent of programmatic has brought forth a number of headaches in the form of buzzwords and acronyms from dynamic CPM’s to DSP’s to Real Time Bidding. To the extent, that you’ve come to a blog such as this for answers. Programmatic is starting to be known for two things mainly.
Programatic is the future of display advertising
Programmatic can be problematic