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http://www.youtube.com/watch?v=9DbCT5nPdU8 Some of the achievements and brands which I’ve had an active role in deploying into the Irish market. It was not easy! My teaming skills were enhanced through my experience with Coca Cola’s Marketing and Promotions team. We launched some great sports drink brands – BPM and Powerade. This in an Olympic Games year, which is all the more impressive. I am proud of the time I spent there. Automation was a big part of these initiatives, particularly in the Utilities industry projects I have been involved with. In the case of the An Post products, this was a project in which I had a lead role, managing demand and coordinating supply, whilst keeping abreast of innovative opportunities in the e-commerce space. Another interesting project in which I played a key role was in the brand-building area, taking an established brand and reinventing it as something newer, better.