To go to my Marketing and Advertising role I walk past Google every day. I like the fact that they are currently physically restructuring, building and waving goodbye to the older elements. This is reflected in the only way they overtly advertise themselves and promote their values – the Google homepage and their various doodles. None has made more of an impact on me than the Winter Olympics diatribe which was up last Friday, 7th February.
“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”
Google’s full text shown above (and their disclaimer for any lawsuit) is even more damning. Damning of what? Well, the hosting of the games by Putin’s Russia and the political backdrop in that country at present which is outlawing what it calls the “propaganda” of homosexuality. Some Political Commentators have said that the games will allow us in the west to see another side of Russia. Call me cynical but considering the corruption associated with all of these major sporting events, I would say not.
In my native Ireland, there is a different undercurrent, brought about by a 48 year old drag queen who’s name escapes me. She has been throwing out propaganda of her own, on no less than Britain’s Channel four. The issue is marriage equality for lesbian, gay, bisexual and transgender individuals. This is an issue on the Irish government’s agenda for 2015 and in dire need of discourse in the public domain. Quite how a quick off the cuff remark on an evening chat show from said drag queen could storm such a debate is actually beyond me.
Perhaps what was meant was there are social inequalities which still remain in many countries and that marriage and the viewing of relationships on unequal terms is unjust. Perhaps I am giving this person too much credit?!?
It is my personal view that this is the case. A good example flew across my desk this week in the form of an email from 8fact.com.
“Homosexuality was classified as an illness in Sweden in 1979. Swedes protested by calling into work sick, saying they ‘felt gay'”.
It is without doubt that the world needs to wake up to the fact that homosexual marriage will eventually become accepted in all countries, anyway. In many ways, homosexuality is a coming thing.
As for whether this is the first of many Google Doodles with an Olympic theme over the next few weeks, no-one knows. I guess you’ll just have to stayed tuned, sports fans.